01 / 09Product overview
Synthetic profiles. Context that stays.
BrainStorage creates synthetic profiles from a brief and stores them with the context you need to explore a scenario.
Your research needs a defined perspective you can return to across different scenarios.
Why this product
Give your exploration a starting point.
A perspective with context
A profile becomes useful when its role, circumstances and constraints are explicit. BrainStorage keeps that context alongside the synthetic identity.
A foundation to revisit
Store the profile for subsequent explorations, including scenarios in Census, instead of rebuilding the same starting point each time.
BrainStorage / 01—03
From a need to a result
- 01
Describe the perspective
Write a brief identifying the synthetic profile and the situation you want to explore.
- 02
Add the context
Generate a profile with the circumstances and constraints that give the exploration direction.
- 03
Keep it for later
Store the profile and its context as a starting point for further scenarios.
An example, made concrete
The starting point
“Create a synthetic profile of an independent hotel manager considering new booking software, with a small team and limited setup time.”
The direction
A contextual profile: role, priorities and operating constraints, with assumptions to review before exploring how that perspective might respond to the software.
- Synthetic identity
- Operating context
- Further exploration
Illustrative scenario — not a live product session.
Capabilities & boundaries
The scope, clearly defined
BrainStorage generates synthetic profiles from a brief and adds the context needed for an exploration. It also stores profiles, including those created from simpler briefs, for use in systems such as Census.
- You bring
- A brief describing the synthetic profile and the context to explore.
- The intended result
- A synthetic profile with its context, available for storage and subsequent exploration.
- Keep in mind
- A synthetic profile is a simulation, not a verified reproduction of a real person’s thinking.
ALPIA SYSTEMS
